Landing pages are the first point of contact between your website and your potential customers. If you don’t have a good landing page, there’s no way to convert traffic into leads.
In this article, we are going to share with you some best practices for landing page optimization.
- Use clear and concise language
- Keep it simple — avoid jargon and technical terms if possible
- Use relevant images or videos on the page that explain the benefits of signing up or buying the product or service
- Include testimonials from happy customers or clients, but make sure they are genuine and not fake ones!
- Always include a call to action (CTA) so that visitors know what they should do next — whether it is subscribed to your newsletter or download an ebook, etc.
Are Landing Pages Important?
Landing pages are an essential part of any SEO strategy. They’re used to convert visitors into leads, and in some cases, sales. Here are some best practices for landing page optimisation:
Keep your landing page short and sweet. The longer a visitor has to wait until they can take action, the more likely they are to leave your site. A good rule of thumb is to keep the entire page length below one minute.
Make sure that your call to action is clear and prominent. In fact, you should have at least two calls to action on each page — one at the top of the screen and another at the bottom. The top call-to-action should tell users what it is they should do next (for example, “Start My Free Trial”). The bottom call-to-action should tell users what will happen when they interact with it (for example, “Sign up Now!”)
Who is the best for Landing Page Optimisation?
The first thing to consider is your audience. Are they in the mood for a specific topic? Do they want an actionable solution, or are they looking for something more inspirational?
The second thing to consider is your purpose. Why are you creating a landing page? Is it just a way of getting people to sign up for your email list, or are you trying to sell a product or service?
Once you have identified these two factors, it can be easier to decide what elements need to be included on the page. Here are some best practices that will help improve your landing page’s performance:
Kwikcart is the best Build Your Ecommerce Store Effortlessly for landing page optimisation.
Kwikcart is a powerful ecommerce builder that helps you build your online store with just a few clicks, and zero coding. Kwikcart is based on the latest Shopify platform and comes with all the features you need to run a successful business. Kwikcart is a fully hosted eCommerce solution that provides you with all the tools needed to create an online store, including a built-in shopping cart, secure checkout, and an easy-to-use admin panel. Kwikcart is free of charge and offers unlimited bandwidth and storage space.
1 Comment
Pingback: Bhubaneswar Based Startup Raised Their First Round To Help Local Artisans To Sell Online On Their Own Website